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Socks in the City

Ahhh New York City. A PR girl's mecca. Home of Samantha Jones, Lizzie Grubman's PoweR Girls, Conde Nast, The Gray Lady and, for a few days, me. Last week was my annual pilgramage to the city, timed perfectly with the fashion magazines' Fall fashion issues and, as luck would have it, St. Patrick's Day. My traveling companion for the week was one of my favorite clients from Gold Toe socks and our mission was to show the Fall Collection to at least eight publications while dodging green-clad revelers at every turn. While it's easy to navigate around the tipsy Irishmen on the sidewalks, it's much harder to go crosstown with a 6-hour long parade going up Fifth Avenue. The luck of the Irish was with us (along with some careful planning) and we pulled off our objective of spreading the gospel of high-quality hosiery throughout the city. While enjoying a green beer or two to celebrate our efforts, my client and I agreed that the annual Gold Toe press tour would now and forever coincide with St. Patrick's Day. No offense Portland, but this girl's got a soft spot for the Bright (green) Lights.

Jen Scott
jenscott@maxwellpr.com



posted on March 23, 2005


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