FreeThink: Taking A Lesson From Lush

FreeThink: a blog published by Maxwell PR

Taking A Lesson From Lush

The words on the chalkboard of the new Portland Lush store said it all. "We believe that our products should be good value, that we should make a profit and that the customer is always right."

How refreshing, we thought. We're drawn to companies whose values we share. That's why we counsel our clients to telegraph their beliefs, knowing that people care about the companies with which they do business.

Associating products and services with causes and enabling consumers to express their beliefs through your products is one of the most important business strategies for savvy marketers, a recent Yankelovich study revealed.

US Sponsorship spending on cause marketing will hit $1.08 billion in 2005, according to the IEG Sponsorship Report.

Bring it on!

- Vicky Hastings
vicky@maxwellpr.com

PS: Here is the full Lush Life Manifesto
A Lush Life
We believe in making effective products out of fresh fruit and vegetables, the finest essential oils and safe synthetics, without animal ingredients, and in writing the quantitative ingredient list on the outside.

We also believe in buying only from companies that test for safety without the involvement of animals and in testing our products on humans.

We believe in making our own fresh products by hand, printing our own labels and making our own fragrances.

We believe in long candlelit baths, massage and filling the house with perfume.

We believe that our products should be good value, that we should make a profit and that the customer is always right.

posted on March 22, 2005

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	This spirited, open forum by Maxwell PR staff members, studio mates and colleagues features people who are, in our opinion, doing the right things to get people talking. You'll see us rave about organizations building communities and rant about those who are missing obvious opportunities. We sprinkle in a little marketing and PR rhetoric from time to time for extra vigor and enthusiasm, and will share observations and insight based on our own experience honing our craft every day.

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