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Can Nextel phones help you score points with Agent Hotpants?

What would it take for you to be a daredevil and lie down in front of a steam roller?



Or, what do you think Spiderman would look like if he suddenly lost his powers?



Jen Scott wasn't the only Maxwell PR team member to visit New York this year. I recently returned from Albany, N.Y. where I worked with the local Nextel Partners office to launch the company's first Nextel Go Game.



The Go Game is one of the most fun and exciting ways to spend a couple of hours adventuring around a city. Armed with a Nextel phone and healthy doses of creativity, daring and humor, the Nextel Go Game turned teams of customers and partners loose on downtown Albany to discover hidden clues and perform imaginative stunts to win the game. Using the Nextel i860 camera phone and the BlackBerry 7520, teams had access to some of the latest wireless services and data applications to help them through their series of tasks.



In addition to the stunts pictured above where teams were asked to be a daredevil or recreate a super hero having a bad day, groups performed a seance in a coffee shop to get a game clue and used their best pick-up line on Agent Hotpants in order to compete in a hula-hoop contest. I'm not making this up. It sounds crazy but everything in this fast-paced two hour game is focused on teams working together and fostering creativity.

If your company or organization is considering ways for employees to get out and have fun and build essential skills, I highly recommend The Go Game. Stay tuned as more Nextel Go Games are run in Nextel Partners markets across the country.
--Bruce Kehe, bruce@maxwellpr.com

posted on May 26, 2005


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  This spirited, open forum by Maxwell PR staff members, studio mates and colleagues features people who are, in our opinion, doing the right things to get people talking. You'll see us rave about organizations building communities and rant about those who are missing obvious opportunities. We sprinkle in a little marketing and PR rhetoric from time to time for extra vigor and enthusiasm, and will share observations and insight based on our own experience honing our craft every day.  
 

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