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A Rant And A Rave: Waterfront Blues Festival

Billed as the largest blues event west of the Mississippi River, the Waterfront Blues Festival guarantees a fun time in the heart of the city. It brings together the best of Portland -- great music, fascinating people watching, wonderful view of the Willamette River and Mt. Hood -- while generating $400,000 in cash and 133,000 pounds of canned goods for the Oregon Food Bank.

Several of us from the agency attended at different times over the July 4th weekend, enjoying ourselves immensely. Here is a photo of my husband Bob and me lazily drifting down the river on the Blues Cruise Saturday afternoon.

But a rant accompanies this rave. In a city known for its micro brews, the only kind of beer available was Miller Genuine Draft or Miller Lite. As an official sponsor, that was the privilege Miller bought. And there was only one location for rest rooms -- far away from the main stage. That was insufficient for tens of thousands of people.

So, even after 18 years, there is still room for improvement.

--Vicky Hastings



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  This spirited, open forum by Maxwell PR staff members, studio mates and colleagues features people who are, in our opinion, doing the right things to get people talking. You'll see us rave about organizations building communities and rant about those who are missing obvious opportunities. We sprinkle in a little marketing and PR rhetoric from time to time for extra vigor and enthusiasm, and will share observations and insight based on our own experience honing our craft every day.  
 

 

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