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Been Eyein' A New Messenger Bag? Buy Beer

Since we're in the business of thinkin' up good ideas, we try to pay attention to what others are doing and give shout-outs when due. This morning my co-worker, Laura (she always finds the good stuff), tipped me off to the Crumpler "Beer for Bags" plan/promotion/campaign (what would you call trading your wares for booze and inviting people to come play drinking games at your office?). It's brilliant. In addition to cheeky, goofball design and interactive Web components, their offer to trade various combinations of beer for specific products is, well, ballsy. I think this is
the second year, check it out: http://www.crumplerbags.com/b4b/

Oh, and excellent bags too!

- Erica Erland

posted on June 06, 2006


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  This spirited, open forum by Maxwell PR staff members, studio mates and colleagues features people who are, in our opinion, doing the right things to get people talking. You'll see us rave about organizations building communities and rant about those who are missing obvious opportunities. We sprinkle in a little marketing and PR rhetoric from time to time for extra vigor and enthusiasm, and will share observations and insight based on our own experience honing our craft every day.  
 

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