FreeThink: Word-of-Mouth: Word.

FreeThink: a blog published by Maxwell PR

Word-of-Mouth: Word.

So, apparently if you toss a Mento in a bottle of Diet Coke what results is some kind of soda geyser sometimes shooting more than 20 feet. Cool. And some other guys thought so too and made a video showcasing a Bellagio-esque choreographed fountain of Mento-induced Diet Coke bursts.

Then they put it on the World Wide Web. Then, a bunch of others (hundreds, according to the Wall Street Journal) made more videos and put them on the World Wide Web too. Then the Wall Street Journal and lots of other newspapers, blogs and newsletters noticed and wrote lots of stuff about it.

According to AdRants Mentos is super stoked and, well, Coke doesn't really care.

We think that if the Coke folks had tried to buy a bottle of their diet soda at our local QFC this afternoon, only to find NOTHING, they wouldn't be so blase about some goofball guys makin' pretty soda explosions on the internet.

But who are we to say...just some Portland PR Pros tryin' to buy Mentos and Diet Coke to make explosions off our balcony on a rainy Monday...I guess.

Check it out!

Full disclosure: Our geysers only made it about two feet. Harumph.

posted on June 12, 2006

Comments: Post a Comment

	This spirited, open forum by Maxwell PR staff members, studio mates and colleagues features people who are, in our opinion, doing the right things to get people talking. You'll see us rave about organizations building communities and rant about those who are missing obvious opportunities. We sprinkle in a little marketing and PR rhetoric from time to time for extra vigor and enthusiasm, and will share observations and insight based on our own experience honing our craft every day.

Articles

Recent Posts

Worth reading:

Contributors