FreeThink: a blog published by Maxwell PR
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It's here! It's here!

It takes something pretty special to interrupt a busy afternoon at Maxwell PR and this was just the thing to bring our productivity to a screaming halt: The People's Choice Party Pack! Three of them arrived at the Studio on Wednesday, the day the third annual Kettle Foods promotion--themed Passport to Flavor this year--launched.

You would think that after having tasted the five Passport flavors at various stages in their development we'd be sick of them, but you'd be wrong. Seeing them all dolled up in their white bags and surrounded by fun stuff like a CD of world music and illustrated postcards just made us rip the bags open faster. Everyone had their favorite flavors nailed after a few minutes, with the most popular being the Island Jerk, followed closely by Royal Indian Curry and Twisted Chili Lime.

I think the most surprising thing to us in planning the PR for this campaign has been that despite this being the third time around for People's Choice, everyone is still excited about it. We prepared for lackluster media interest and have contingency plans in our back pockets if we don't see the Web traffic or Party Pack sales we're hoping for, but it turns out that we probably won't need any of that. The morning the site launched tens of thousands of people tried to get on and vote causing the site to crash, load slowly, and generally misbehave. Despite this initial crush of traffic, we've seen a substantial increase in voters this year and have sold as many Party Packs on the first day as we sold in a week last year.

So the people are voting, and crunching, and commenting. And word-of-mouth is spreading through pass-along, send-to-a-friends, and blog mentions. And at Maxwell PR, we are just as excited to tear open our Party Pack as anyone else.

Check out these other excited people:
http://www.joshspear.com/item/kettle-chips-peoples-choice/

http://www.uncrate.com/men/culture/food/kettle-chips-passport-to-flavor-party-pack-006880.php

posted on November 03, 2006


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  This spirited, open forum by Maxwell PR staff members, studio mates and colleagues features people who are, in our opinion, doing the right things to get people talking. You'll see us rave about organizations building communities and rant about those who are missing obvious opportunities. We sprinkle in a little marketing and PR rhetoric from time to time for extra vigor and enthusiasm, and will share observations and insight based on our own experience honing our craft every day.  
 

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