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Kitchen07: Rebels With A Cause

Maxwell PR's Kitchen Conference for values-based businesses kicked off this morning with a welcome from agency founder Jen Maxwell-Muir and a keynote speech by the author of "Creating Consumer Evangelists" and "Citizen Marketers."

Sporting bright red shoes, Ben McConnell's story about a word of mouth marketing experience set the stage for the discussion over the next two days. The first time he wore the red shoes, a stranger walked by and said to the person he was talking to on his wireless phone, "Dude, you would not believe these shoes I'm seeing. I've got to get those!" He asked Ben where he purchased them and instantly made plans to buy some, too, at Nike Town.

Rebels are changing the nature of communications between consumers and brands, McConnell says, and doing it without permission because they want to do it. They - such as the Comcast customer who made the video about the technician who fell asleep on his couch - are creating content about their brand experiences, good and bad.

Like McConnell, we at Maxwell PR urge clients to regularly monitor what people are saying about their companies and products. Search for your brand on YouTube, eBay and social media sites and, if consumers are talking about issues or problems, respond and resolve them. Pay attention to the firecrackers, filters, fanatics and facilitators creating content; their word of mouth power and influence is amazing.

- Vicky Hastings

posted on April 26, 2007


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  This spirited, open forum by Maxwell PR staff members, studio mates and colleagues features people who are, in our opinion, doing the right things to get people talking. You'll see us rave about organizations building communities and rant about those who are missing obvious opportunities. We sprinkle in a little marketing and PR rhetoric from time to time for extra vigor and enthusiasm, and will share observations and insight based on our own experience honing our craft every day.  
 

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