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The Auro Ring: A Runaway Success

In July we launched a sampling program for Auro EZ Match socks for kids, called The Auro Ring. What was meant to be a two month giveaway period lasted all of three hours, as that is the amount of time it took to have 8,000 people register for a free pair of socks.

If you haven't heard of them, Auro EZ Match socks are comfy cozy and have a three ring system that makes sorting the laundry a snap, check it out at http://www.aurosocks.com/. It's been awesome to see how many people out there love the Auro brand as much as we do. In the months since the launch of The Auro Ring we have developed additional incentives and there are now close to 24,000 members!

In case you've ever wondered, people LOVE socks.

- Sam

posted on October 22, 2007


Comments:
Well written article.
# posted by Anonymous Anonymous : October 28, 2008 6:55 PM
 
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  This spirited, open forum by Maxwell PR staff members, studio mates and colleagues features people who are, in our opinion, doing the right things to get people talking. You'll see us rave about organizations building communities and rant about those who are missing obvious opportunities. We sprinkle in a little marketing and PR rhetoric from time to time for extra vigor and enthusiasm, and will share observations and insight based on our own experience honing our craft every day.  
 

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