FreeThink: A blog about "The Slog"

FreeThink: a blog published by Maxwell PR

A blog about "The Slog"

Horizon Air recently launched a new ad campaign aimed at travelers going between Seattle and Portland. The 200-mile stretch of Interstate 5 dubiously received the name, "The Slog," depicted as an Oregon Trail of sorts, filled with hardships and strife.

The campaign is anchored with a cleanly designed Web site, and is accompanied by online videos highlighting the various points along the way and effective radio ads that always happen to air when there's traffic. The campaign also includes print ads and a branded truck that makes stops along the highway to hand out brochures.

In short: we think this is an effective and creative way to reach a commuter audience, and the smart-and-snarky advertising industry newsletter Adrants thinks it's one of the best airline campaigns the editors have ever seen.

- Laura

posted on October 29, 2007

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	This spirited, open forum by Maxwell PR staff members, studio mates and colleagues features people who are, in our opinion, doing the right things to get people talking. You'll see us rave about organizations building communities and rant about those who are missing obvious opportunities. We sprinkle in a little marketing and PR rhetoric from time to time for extra vigor and enthusiasm, and will share observations and insight based on our own experience honing our craft every day.

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