Kashi, a favorite brand of Maxwell PR, is in the midst of a sampling program The Great Snack Drive that encourages people to trade in their junk food for healthier Kashi TLC snacks. Consumers could meet up with the road trip when it stopped in San Diego, Chicago, Boston and New York, or go online to make the trade virtually and have a yummy Kashi alternative sent to them.

This got me thinking: when promoting a healthier product and an overall more natural lifestyle, does it help any if the customer goes back to their house filled with old habits and unhealthy brands?

This program is great because it not only allows for the opportunity to try better-for-you items, but also provides an outlet through which to purge the bad. To date, 909,278 snacks have been traded, according to the online Snack-o-Meter. Way to go, Kashi.

- Sam