FreeThink: The Longshot

FreeThink: a blog published by Maxwell PR

The Longshot

Whether you're an amateur chef, golfer, or homebrewer, you probably have visions of making it to the "big time" and getting your own show, making the tour or seeing your beer on the shelf at local supermarkets or stores. Chefs have the Food Network, Golfers, the U.S. Open and homebrewers, Sam Adams gives you the "Longshot" - my personal favorite.

The Longshot is pretty simple, brewers enter their beer into four regional competitions and the four "Best in Show" beers from each region moves on to the finals at the Great American Beer Festival. At the festival, two finalists are selected and their beers join a third - a Sam Adams employee-brewed beer - in the Longshot six pack available in stores February 2008. Not only does Sam Adams make the beer, but the winners' name, hometown and picture are on every label.

I commend Sam Adams founder, Jim Koch, for being true to his homebrewing roots and giving every one of us a shot at finding our face on a bottle. I took my shot last year and definitely will do it again.

- Bruce

posted on October 24, 2007

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	This spirited, open forum by Maxwell PR staff members, studio mates and colleagues features people who are, in our opinion, doing the right things to get people talking. You'll see us rave about organizations building communities and rant about those who are missing obvious opportunities. We sprinkle in a little marketing and PR rhetoric from time to time for extra vigor and enthusiasm, and will share observations and insight based on our own experience honing our craft every day.

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