FreeThink: a blog published by Maxwell PR
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It's in the Bag

Did you know on average Americans use 16 plastic bags a week? Thankfully, more and more retailers are helping consumers help the environment. Method, a favorite brand of Maxwell's (and mine) is making it easy to kick the plastic bag habit with a great gift idea (to keep or share) - the resuable market tote.


With all the talk around banning plastic bags for good, your eco-friendly bag will be a welcomed gift to your loved ones and the earth.

Here's a quick run down of other retailers supporting alternative means of bagging:

New Seasons offers discounts for bringing your own bag for store purchases. Target gives you feel good points by printing nifty ideas for reusing their plastic bags on the side of each bag. IKEA has taken a bold and different approach; charging $0.05 per plastic bag used and donates the money generated from its U.S. locations to the nonprofit organization American Forests. IKEA does offer a reusable "Big Blue Bag" and reduced the purchase price from $0.99 to $0.59 to further encourage environmentally responsible habits from its customers.

- Diane

posted on November 28, 2007


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  This spirited, open forum by Maxwell PR staff members, studio mates and colleagues features people who are, in our opinion, doing the right things to get people talking. You'll see us rave about organizations building communities and rant about those who are missing obvious opportunities. We sprinkle in a little marketing and PR rhetoric from time to time for extra vigor and enthusiasm, and will share observations and insight based on our own experience honing our craft every day.  
 

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