FreeThink: The Story of O

FreeThink: a blog published by Maxwell PR

The Story of O

If I had a dollar for every time a client said they want to be on Oprah's TV show, I'd be rich. The media mogul has the power to make products and causes instant successes. While the TV show has a huge following, let's not forget about O, The Oprah Magazine as a dream media target. With nearly 3 million subscribers, it's an editorial outlet worth considering.

I confess, I'm an O magazine subscriber, but not much of an O magazine reader. I save up multiple issues to read on trips. I recently returned from Miami, where Tropical Storm Noel forced me inside the hotel; while there, I consumed fours issues of O in a row, which is a great way to understand the content of a magazine. I was delighted to find a gorgeous photo of Oregon's Ecola State Park by Craig Tuttle in the "Breathing Space" feature, as well as other opportunities for clients. I'm once again a fan of this pub.

Want to explore pitching ideas? I'll gladly serve as the Maxwell O magazine expert.

- Vicky

posted on November 27, 2007

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	This spirited, open forum by Maxwell PR staff members, studio mates and colleagues features people who are, in our opinion, doing the right things to get people talking. You'll see us rave about organizations building communities and rant about those who are missing obvious opportunities. We sprinkle in a little marketing and PR rhetoric from time to time for extra vigor and enthusiasm, and will share observations and insight based on our own experience honing our craft every day.

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