FreeThink: a blog published by Maxwell PR
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Built to Last, Not Exactly

Remember this 90s Ford ad slogan? It was actually pretty short lived, which seems appropriate given that I just learned that 99% of what consumers buy - NINETY-NINE PERCENT - is trashed within six months. Talk about a throw-away society. It's all illustrated in a new web clip at http://www.storyofstuff.com/ brought to you from the folks behind the Meatrix. Take the full 20 minutes to view it - it's clear, engaging and full of real (scary) facts delivered in a very nonpreachy way.

Speaking of preachy, there's also the outrageous antics of Reverend Billy, who espouses Credit Card Exorcism and offers a "stop shopping" blog. Anitconsumption and marketing? Can't deny there's a lot of tension there, which is why adoption of sustainable business practices is a priority for our agency and the clients we choose to work with. At least I still feel okay about my passion for antiques.

- Jen Maxwell-Muir

posted on January 07, 2008


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  This spirited, open forum by Maxwell PR staff members, studio mates and colleagues features people who are, in our opinion, doing the right things to get people talking. You'll see us rave about organizations building communities and rant about those who are missing obvious opportunities. We sprinkle in a little marketing and PR rhetoric from time to time for extra vigor and enthusiasm, and will share observations and insight based on our own experience honing our craft every day.  
 

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