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Return of the Original Barista


News is all over the business pages about Howard Schultz' return to the CEO role at Starbucks. It'll be interesting to see what happens. Unfortunately, in an attempt to provide a consistent experience around the globe, Starbucks lost a bit of its soul.

I worked in Seattle during the early 90s when the company was a hometown darling. Now it's a global standard (and no I didn't buy stock). When the infamous memo leaked last year it was heartening to see someone was paying attention, the founder no less. I have a lot of respect for Mr. Schultz' decision to return to the helm. He certainly doesn't need the financial incentives. I hope he talks with his front line employees (I know I get a few eye rolls from my favorite peeps at the local bucks on a few "corporate" issues) and bring back a little personality. I miss the belly button.

- Jen Maxwell-Muir



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  This spirited, open forum by Maxwell PR staff members, studio mates and colleagues features people who are, in our opinion, doing the right things to get people talking. You'll see us rave about organizations building communities and rant about those who are missing obvious opportunities. We sprinkle in a little marketing and PR rhetoric from time to time for extra vigor and enthusiasm, and will share observations and insight based on our own experience honing our craft every day.  
 

 

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