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Get On Your Feet

During the On Your Feet session, I sat in the front row - not my usual style. On Your Feet is a dynamic consulting group that inspires brands through performance and interaction. Not three minutes into their introduction an On Your Feet member, Julie, motioned for one of her colleges standing behind me to step into the spotlight. Blinded by excitement I leapt up from my chair convinced she was motioning for me to be involved in their performance. As I stood next to Julie, she looked at me in amused confusion as her colleague stepped center stage.

This is the power of On Your Feet: the power to pull a shy girl from her seat, willingly and obliviously, to be involved in their improvisational performance. In a similar way On Your Feet draws life and depth of a companies and brands. On Your Feet teaches story telling through performance and interactive activities.

Among their incredible array of storytelling tools is something called the "subtraction tool." I was amazed by how this simple framework concept produced incredible ideas. It goes something like this: think of a resource that is at your disposal, your company's Web site, tagline, logo, office space. Make it hypothetically disappear. How would your company change? How would your processes and your perspective change?
Imagine advertising without the internet or television, imagine PR without media outreach or consumer engagement campaigns. Thinking beyond our most accessible tools allows us to push beyond the obvious to the unexplored and the unexpected. According to On Your Feet, it's in the uncharted territory where all the good ideas lurk - just beyond the accessible solution.
In a nutshell: tell your story, subtract the obvious and watch innovation come to life.

- Molly



posted on April 30, 2008


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  This spirited, open forum by Maxwell PR staff members, studio mates and colleagues features people who are, in our opinion, doing the right things to get people talking. You'll see us rave about organizations building communities and rant about those who are missing obvious opportunities. We sprinkle in a little marketing and PR rhetoric from time to time for extra vigor and enthusiasm, and will share observations and insight based on our own experience honing our craft every day.  
 

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