FreeThink: a blog published by Maxwell PR
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Score Zero for Safeway

Call me a skeptic, but Coke Zero doesn't say "Living Well. Feeling Great" to me. Neither does Crisco. So while I applaud Safeway for encouraging and rewarding its customers to "support a healthy lifestyle" - consumers get $10 for spending $30 on approved products - I think their new promotion is one carrot stick shy of a nutritious offering.


- Jen Maxwell-Muir



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  This spirited, open forum by Maxwell PR staff members, studio mates and colleagues features people who are, in our opinion, doing the right things to get people talking. You'll see us rave about organizations building communities and rant about those who are missing obvious opportunities. We sprinkle in a little marketing and PR rhetoric from time to time for extra vigor and enthusiasm, and will share observations and insight based on our own experience honing our craft every day.  
 

 

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