FreeThink: a blog published by Maxwell PR
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What's Your Vote?

Four years ago, when Kettle Foods launched People's Choice, allowing consumers to choose the next potato chip flavor, fan product customization was new. Since then, Frito Lay's done it. Crest has done it (remember Emeril pitching lemon toothpaste?). Haagen Dazs has done it. Jones Soda pioneered it.

Now it's a cost of entry. Want to show your customers you understand their desires? Better offer a chance for them to have a voice. And better back it up with some solid marketing. Unless the promotion is incredibly unique, it's likely not going to generate media coverage. It's a cool thing to do, but it's no longer new.

- Jen Maxwell-Muir

posted on June 24, 2008


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  This spirited, open forum by Maxwell PR staff members, studio mates and colleagues features people who are, in our opinion, doing the right things to get people talking. You'll see us rave about organizations building communities and rant about those who are missing obvious opportunities. We sprinkle in a little marketing and PR rhetoric from time to time for extra vigor and enthusiasm, and will share observations and insight based on our own experience honing our craft every day.  
 

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