FreeThink: a blog published by Maxwell PR
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Trust Your Gut

I was reminded today by a colleague, Andrea Learned at Learned on Women, of the importance of trusting your instincts.

Too often we find overly analytical marketers get mired in the data - consumer focus groups, cost per sample, demographics and the like, that they miss the big opportunity to stand out, tap into a trend and do something truly memorable.

She reminded companies and their brand champions to "1) Do your own (research), as grassroots-as-possible consumer connecting, 2) review all sorts of non-industry marketing case studies or ad campaign best practices, and 3) just become aware of the interconnectedness of random bits of information."

Having an open mind is critical. At Maxwell, we're tapping into a diverse array of input from trusted journalists (who as Andrea reminds us already filter for you), inspirational brands, artists and images, and cultural trends. As a result, our ideas are surprising, but always on brand and ahead of our clients' competitors. It takes progressive brands to see the potential and come along with us for the ride.

- Jen Maxwell-Muir

posted on July 17, 2008
  This spirited, open forum by Maxwell PR staff members, studio mates and colleagues features people who are, in our opinion, doing the right things to get people talking. You'll see us rave about organizations building communities and rant about those who are missing obvious opportunities. We sprinkle in a little marketing and PR rhetoric from time to time for extra vigor and enthusiasm, and will share observations and insight based on our own experience honing our craft every day.  
 

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