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Jennifer Maxwell-Muir Published in Ad Age!

Last week, Jennifer Maxwell-Muir, the humble founder of our agency was featured in the CMO Strategy section of Advertising Age online with her column "How To Avoid Eco-Fatigue." Her topic of choice was avoiding jumping on the "green" bandwagon, and how to make real differences that customers can-and will-appreciate. The story was picked up by all sorts of outlets and every day we've been receiving calls from people that just read it. Just goes to show that people are still interested in becoming (and staying) eco-friendly, and are eager to explore how best they can adopt it.

You can read the full article (since Ad Age charges you--boo!) in the July issue of our Talk newsletter or download your own copy here.

-Christina Stewart

posted on August 27, 2008


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  This spirited, open forum by Maxwell PR staff members, studio mates and colleagues features people who are, in our opinion, doing the right things to get people talking. You'll see us rave about organizations building communities and rant about those who are missing obvious opportunities. We sprinkle in a little marketing and PR rhetoric from time to time for extra vigor and enthusiasm, and will share observations and insight based on our own experience honing our craft every day.  
 

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