For literary lovers and romantics everywhere, Penguin publishers in the UK created a Web site where "book lovers meet," pairing an unexpected combination -- novels and nights out. And it works. In a smart move, they've partnered with the experts at Match.com to power the site, creating a robust destination for the literary minded. Sometimes the unexpected pairings are the most powerful -- and more logical than you think. That's certainly our approach in creating Seed the Day, an initiative from Dagoba Organic Chocolate to nurture urban gardening.