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Brother's Day Campaign in DM News!

We've always thought our work was pretty awesome, but it's always good to see we're not the only ones who think so. A few weeks ago, PR Week gave a shout out to our Dagoba Organic Chocolate "Seed the Day" initiative.

Adding to the coverage list, DM News recently reviewed our Widmer Brother's Brewing "Brother's Day" campaign, a consumer engagement program that Maxwell created to celebrate brotherly love nationwide. Because Kurt and Rob Widmer started Widmer Brewing nearly 25 years ago we wanted to give brothers (and siblings) everywhere a reason to say "I love you" in a much more masculine way -- through a sucker-punch and a Widmer Hefeweizen.

In a nutshell, we're pretty psyched that our work was found worthy of review, however, we're a little bummed that the DM News guest reviewer overlooked two key elements of the program:

The campaign review stated that Brother's Day came first, then the Widmer campaign. In all actuality, it was the other way around. We worked hard to get August 11 proclaimed as the official "Brother's Day" here in the city of Portland and throughout Oregon as part of the overall campaign. First Oregon, then the world...

In addition, we raised money for the local Big Brothers Big Sisters chapter by donating $1 for every Brother's Day e-card sent (just another way for brothers to show appreciation without any effort). While we didn't meet our goal of raising $5,000, we're not quitters. Widmer is still working hard to meet that initial goal by letting consumers send animated Oktoberfest e-cards -- they're just as funny and more importantly, they raise money for a good cause!

As Widmer would say, "Prost" (German for "cheers") to PR Week and DM News for showing us some brotherly love!

-Kim Van Syoc

posted on September 24, 2008


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