A few weeks ago Jen Maxwell-Muir was featured in Ad Age, and today Maxwell's work was recognized by PRWeek. Not to toot our own horn or anything, but its lookin' like we're pretty awesome...

Today's story highlights Dagoba Organic Chocolate's "Seed the Day" campaign, a consumer engagement program Maxwell cooked up to show the brand's support of the growing urban gardening movement. Because Dagoba's chocolate is inspired by and infused with exotic culinary botanicals, we're sharing ingredients as a way to inspire people to garden. Consumers can visit the website to sign up for free seeds, upload pictures of their garden, share ideas for the next Dagoba bar and enter to win free chocolate for a year.

In addition, our sampling partner MusicMatters has hit the streets of Chicago, Boston and San Francisco handing out chocolate bars, herb starts and seeds to lucky passer-bys. The Dagoba team here at Maxwell couldn't be more proud of how this baby's turning out!

-Sam Burton