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2008 Spotlight Award Winner: Oregon Bounty

On October 9, the Maxwell PR team earned another trophy for our shelf -- a 2008 Spotlight Award for Integrated Marketing Communications, sponsored by the Portland chapter of PRSA. We received the award for our work on Oregon Bounty in 2007, and shared the honors with our partners at Travel Oregon and the Oregon Bounty manager, Greg Robeson of Robeson Communications.

What is Oregon Bounty, you may ask? Essentially, it's Travel Oregon's way of celebrating what makes the state taste so good, with the end goal of growing fall tourism. Oregon Bounty began in 2003 to share our fall culinary discoveries with others. In 2007, we expanded Oregon Bounty from focusing on four primary products -- pears, cheese, hazelnuts and wine -- by offering rich experiences around the growing yet nebulous idea of culinary tourism.

Through our entire team's work, Oregon Bounty now provides opportunities to taste locally brewed fresh hop beer, enjoy prix fixe menus featuring many Oregon-produced foods, enjoy harvest festivals and more -- truly delivering on the promise of a memorable culinary tourism experience.

As a result of our comprehensive efforts last year, we surpassed all of our program goals in the areas of partner involvement, editorial coverage and traveler interest. Oregon Bounty is now a once-in-a-lifetime experience instead of just another wine tasting trip accented by a few local food products.

This year's Oregon Bounty celebration takes place October through November, and if the latest newspaper articles and rockin' consumer events are any indication, we're on track to have another banner year.

-Laura Herbert

posted on October 16, 2008


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