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Pepsi's "Several Hundred Million" Dollar Makeover


Five months and millions of dollars later, Pepsi has unveiled its updated image. At first, I didn't get it. But if you look closely (after reading the hint so you know what you're looking for), you'll see that the new logo is a smile. Right?

According to AdAge, the experts are torn -- is it less classic? Flippant? Or is it youthful and adventurous?

Only time will tell, but the fact that the current logo has endured for more than 20 years has certainly set a high standard for staying-power.

Look for the new look starting in 2009 - SMILE!

-Erica Erland



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  This spirited, open forum by Maxwell PR staff members, studio mates and colleagues features people who are, in our opinion, doing the right things to get people talking. You'll see us rave about organizations building communities and rant about those who are missing obvious opportunities. We sprinkle in a little marketing and PR rhetoric from time to time for extra vigor and enthusiasm, and will share observations and insight based on our own experience honing our craft every day.  
 

 

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