FreeThink: Will Americans Let Themselves Go?

FreeThink: a blog published by Maxwell PR

Will Americans Let Themselves Go?

Expect consumers to text less, eat in and tame their inner fashionista in light of the economy, says a recent study by Lightspeed Research published in Ad Age. People will turn to TV and Internet surfing for entertainment, forgoing vacations and trips to the mall. Small luxuries in categories like beauty and snacks are supposed to fare well, but not so much the automobile industry.

Companies still need to get the word out, said 81 percent of those surveyed. "Advertisers need to continue to communicate about their products during a recession," because consumers are more receptive to deals and long-term product investments. The study went on to recommend that marketing for "low-involvement products," should focus on brand benefits, while "pricier, higher-involvement products," should emphasize why consumers need them, such as "technological improvements that make it a must-have."

-Jen Maxwell-Muir

posted on October 06, 2008

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	This spirited, open forum by Maxwell PR staff members, studio mates and colleagues features people who are, in our opinion, doing the right things to get people talking. You'll see us rave about organizations building communities and rant about those who are missing obvious opportunities. We sprinkle in a little marketing and PR rhetoric from time to time for extra vigor and enthusiasm, and will share observations and insight based on our own experience honing our craft every day.

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