FreeThink: a blog published by Maxwell PR
Maxwell PR 1600 SE Bybee Blvd., Suite 202 Portland, Oregon 97202

From "Late Night" to "Tonight" -- will Conan Maintain?

I am a huge Conan O'Brien fan. So much so, in fact, that on my last trip to NYC I forgoed the shopping and obligatory sight-seeing and stood in line at 6 a.m. to score myself a seat for his taping later that afternoon -- it was awesome to attend, and an even awesomer (is that a word?) story to tell when I returned back to Portland.

I just hope that soon (like we're talking early next year) we don't see a big change to his show as he makes his transition to the coveted "Tonight Show" 11:30 p.m. time slot. His new audience will be a very different crowd, and while NBC is hoping that Conan will bring a large portion of his main audience (18-49-year-olds) to the new time, I worry that in an effort to retain the older generation of viewers they will make him more, well, Leno-esque. A middle man if you will, someone who caters to both sides of the fence. This is not Conan -- to me he is quirky, creative and polarizing. You either love him or you hate him, and young people seem to love him, older people... not so much. My 58-year-old father dislikes him, always referring to Conan as "nervous" and "weird." And he is a prime example of that audience member that is going to either shift to Lettermen or start turning off their sets at 11:29 p.m. each evening unless the network changes some things around. What will NBC do?

I guess come February 2009 we'll find out -- will Triumph the Insult Comic Dog win out, or will we suddenly see "Headlines" every Monday evening on Conan's show? Now, that's enough to make a 18-49-year-old a little nervous myself.

-Christina Stewart



Comments: Post a Comment
  This spirited, open forum by Maxwell PR staff members, studio mates and colleagues features people who are, in our opinion, doing the right things to get people talking. You'll see us rave about organizations building communities and rant about those who are missing obvious opportunities. We sprinkle in a little marketing and PR rhetoric from time to time for extra vigor and enthusiasm, and will share observations and insight based on our own experience honing our craft every day.  
 

 

Articles
Recent Posts
Worth reading: