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Zappos -- Open for Questions (But It'll Cost You!)

How do they DO it? For $39.95, Zappos will tell ya!

It's no secret that we're big fans of Zappos here at Maxwell PR. Pioneers of the free shipping both ways model, this online shoe retailer (and now clothing, accessories 'n' more) was a trailblazer in bringing the in-store shopping experience to the Internet. We dig it, and so do lots of others it seems since the company is slated for sales of $1 billion this year.

With leaders of companies ranging from Southwest Airlines and Best Buy flocking to the Las Vegas headquarters hoping to learn a thing or two, Zappos has decided to open for questions.

According to a profile in Brandweek on Monday, Zappos is rolling out a new program called Zappos Insights which will let companies dig into the Zappos way and get answers from actual Zappos folk -- for a monthly fee. A company CEO said the service is targeted at companies looking to build their businesses and fills a management consultant role at an affordable rate -- $39.95 per month.

Sounds like a good deal for general brain-picking! We’ll have to watch and see if subscribers line up to listen in on the business tips from inside Zappos. Seems like if the model works it might be nice to bring in guests from other companies as well, since even $39.95 per month might seem steep for a single perspective after awhile. Maybe those peeps from Southwest and Best Buy could weigh in on how they applied what they learned?

-Erica Erland

posted on December 17, 2008


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  This spirited, open forum by Maxwell PR staff members, studio mates and colleagues features people who are, in our opinion, doing the right things to get people talking. You'll see us rave about organizations building communities and rant about those who are missing obvious opportunities. We sprinkle in a little marketing and PR rhetoric from time to time for extra vigor and enthusiasm, and will share observations and insight based on our own experience honing our craft every day.  
 

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