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Happy Birthday, Oregon!

Can you say "sesquicentennial?"

Christina and I attended an AMA luncheon today about "Marketing on a Shoestring," related to Oregon's 150th birthday coming up this February 14.

To kick things off, Governor Ted Kulongoski assigned a smart, driven team of marketing professionals with the enormous task of creating a grassroots, partner-driven campaign with the lofty goals of 1) making sure everyone in the state knows 2009 is Oregon's birthday and 2) making sure everyone has at least one positive Oregon experience during 2009.

I don't know about you, but rarely do marketing professionals go along with goals that require reaching everyone.

Luckily, the team lead by Lee Weinstein and Saga Shoffner were up for the challenge. To date, they've been incredibly successful gathering partners and sponsors, navigating some tough waters to unite public and private groups and exploring a variety of marketing avenues that seem to be on track to actually reach every Oregonian.

If you're not sure how you're going to celebrate, the Oregon 150 team has also made it easier to follow all of the sesquicentennial events. Meet Seski, the lovable and mysterious sasquatch mascot, who enjoys showing up in unexpected places like the Oregon Zoo and Civil War football game, and who also happens to be quite good at social networking. Check him out on Facebook, Twitter and his very own blog.


(Not to worry -- Christina and I were just acting scared for the camera. He really is very polite. And very tall.)

So whether you're a native Oregonian or an Oregonian in training, find something to do this year that celebrates our great state. And who knows, maybe you'll see a sasquatch along the way.

-Laura Herbert

posted on January 13, 2009


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  This spirited, open forum by Maxwell PR staff members, studio mates and colleagues features people who are, in our opinion, doing the right things to get people talking. You'll see us rave about organizations building communities and rant about those who are missing obvious opportunities. We sprinkle in a little marketing and PR rhetoric from time to time for extra vigor and enthusiasm, and will share observations and insight based on our own experience honing our craft every day.  
 

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