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Journalism 2.0 - The NY Times Gets It

Our team tipped off the New York Times to Astoria-Warrenton's colorful Fisher Poets Gathering last month and was happy to see an article run in this week. While it was a reminder that old school journalists still exists - reporters who don't like to work with the PR people who pitch a story because they want to unearth their own contacts/experiences - the result was still great. What I'm most impressed with is that the reporter not only captured the gritty, authentic essence of the event, but what they did with it online. Check it out: full interactive coverage that includes a slide show and sound bites of sea shanties and poetry, in addition to a traditional article. The New York Times could give a clinic to other publications for how to leverage the Internet to deliver news.

-Jen Maxwell-Muir

posted on March 04, 2009


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  This spirited, open forum by Maxwell PR staff members, studio mates and colleagues features people who are, in our opinion, doing the right things to get people talking. You'll see us rave about organizations building communities and rant about those who are missing obvious opportunities. We sprinkle in a little marketing and PR rhetoric from time to time for extra vigor and enthusiasm, and will share observations and insight based on our own experience honing our craft every day.  
 

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