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I Love New Seasons for So Many Reasons

One of my favorite places to shop, New Seasons Market, has implemented a new campaign called "Home Grown" to help consumers identify locally grown and produced products. The distinctive labeling program helps educate consumers on the benefits of buying locally grown and/or produced goods. There are many reasons to buy local food: it's fresher, it helps the environment by reducing travel and the fuel consumption and pollution that goes with this, it supports smaller farms that are more likely to use sustainable agricultural practices, it boosts the community's economy by keeping dollars in the region, the lists goes on. I really appreciate that this program is educational without beating consumers over the head with information.

The store bills itself as "the friendliest store in town," and while the staff is often friendly, I know for sure that they're listening to their customers. Several months ago when I was weaning my daughter and supplementing her diet with organic formula, I noticed I could buy the formula for $26.99 at a West Coast grocery chain, but it cost $29.99 at New Seasons. I e-mailed the store pointing out the price difference and noting that I'd rather spend my money at a local establishment like New Seasons. Two days later they lowered the price to $26.99. Now that's customer service!
--Sarah Lowles, sarahl@maxwellpr.com

posted on July 26, 2005


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  This spirited, open forum by Maxwell PR staff members, studio mates and colleagues features people who are, in our opinion, doing the right things to get people talking. You'll see us rave about organizations building communities and rant about those who are missing obvious opportunities. We sprinkle in a little marketing and PR rhetoric from time to time for extra vigor and enthusiasm, and will share observations and insight based on our own experience honing our craft every day.  
 

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