From The Newest Maxwell-ite: Kim VanSyoc

Now that I've been a member of the Maxwell team for one week, I've learned that good things don't come in small packages - really great things do. While Maxwell may be a smaller PR firm in terms of the team size, clients and square-footage, their ideas are bigger than anyplace I've ever been! In fact, the ideas are so big that I'm a little ashamed I ever questioned the contents of this small package. And, to be honest, I have a feeling I'm not alone.

So, to those potential clients who have overlooked boutique agencies because they are unsure of their ideas and capabilities or potential employees that are simply wooed by big names and big buildings, here's some food for thought: the Mini Cooper didn't become a world-renowned phenomenon because it was big.

posted on October 11, 2007

Comments:

I totally love this article, Kim. Thanks! And think of all those baby items that never fail to elicit an "awww": baby shoes, baby clothes, mini shopping carts for kids, etc.

# posted by  Anonymous : March 04, 2008 4:00 PM

 

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