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One Beautiful Campaign

There's no doubt about it, everywhere you look someone is weighing in on what the ideal woman should look like. Size 0, long blonde hair, defined cheekbones and piercing blue eyes are often the common stereotype that society upholds as what is considered beautiful. The latest addition to this ongoing conversation was Jennifer Love Hewitt's recent need to defend her figure and declare that a size 2 is not fat. Did that really have to be explained? Apparently so.

When I look around at my peers, workmates and family there are very few who are a size 2, yet to me are all still beautiful. Beauty does not come in just one standard mold or stereotype -that's why I love Dove's positioning. I first heard about their Campaign for Real Beauty when I attended last year's WOMBAT conference and was so moved, that it was all I could talk about. The goal of their campaign was to "change the status quo and offer in its place a broader, healthier, more democratic view of beauty, a view of beauty that all women can own and enjoy everyday."

Being a huge fan of Dove, when a coworker passed along their latest promotion, I felt the need to spread the word again. From now until January 9, regular, real women and wanna be filmmakers can enter the Dove Cream Oil Body Wash Ad Contest.


All you have to do is create a 30 second commercial that answers how showering in everyday luxury with Dove Cream Oil Body Wash makes you feel. Five lucky finalists will be flown to L.A. for an Oscar private viewing party with the winning advertisement airing on Oscar night.
- Katy

posted on January 02, 2008


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  This spirited, open forum by Maxwell PR staff members, studio mates and colleagues features people who are, in our opinion, doing the right things to get people talking. You'll see us rave about organizations building communities and rant about those who are missing obvious opportunities. We sprinkle in a little marketing and PR rhetoric from time to time for extra vigor and enthusiasm, and will share observations and insight based on our own experience honing our craft every day.  
 

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