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What's Tappening?

Have you heard about the latest campaign designed to stick it to the man? It's called Tappening and it's a crusade against bottled water. We've been hearing more and more about the evils of bottled water (The Biggest Loser banned it this season) and conversely the benefits of tap water. The Tappening movement makes it super easy to display your preferences by purchasing a reusable water bottle, right on their Web site.

I have to give the marketing guys behind this movement credit for taking this one step further with their latest PR stunt: sending one million used water bottles stuffed with messages to incoming Coca-Cola CEO Muhtar Kent. What a great example of taking basic marketing and branding principles and starting a movement for change. We'll be keeping an eye on this one.

- Jen Scott

posted on January 11, 2008


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  This spirited, open forum by Maxwell PR staff members, studio mates and colleagues features people who are, in our opinion, doing the right things to get people talking. You'll see us rave about organizations building communities and rant about those who are missing obvious opportunities. We sprinkle in a little marketing and PR rhetoric from time to time for extra vigor and enthusiasm, and will share observations and insight based on our own experience honing our craft every day.  
 

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