FreeThink: Method Baby -- Smells like Cake!

FreeThink: a blog published by Maxwell PR

Method Baby -- Smells like Cake!

I admit it. I'm one of those people who found a million reasons not to go natural with personal care products UNTIL I had a baby. Turns out that soft baby skin is pretty persuasive when you're contemplating rubbing parabens and chemicals all over it.

Back in April, Maxwell PR was lucky to have Method participate in our Kitchen Conference and preview the company's new line of baby wash. I thought it was cute, as usual for the brand -- cute packaging, cute copy. And hip, of course. But I assumed the product itself would be similar to the rest of the natural baby soap stuff I'd been using. NO. It smells like CAKE! I'm sold. I didn't mind the herbally, florally generically natural scent of all the other products I've tried but who can resist a soft little baby who smells like cake. Nobody, that's who.

So once again, Method is challenging the expectations of the better-for-the-body (and planet) category. Turns out natural doesn't need to look or smell like herbs and flowers -- it can smell like baked goods. And the world is a better place.

-Erica Erland

posted on October 28, 2008

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	This spirited, open forum by Maxwell PR staff members, studio mates and colleagues features people who are, in our opinion, doing the right things to get people talking. You'll see us rave about organizations building communities and rant about those who are missing obvious opportunities. We sprinkle in a little marketing and PR rhetoric from time to time for extra vigor and enthusiasm, and will share observations and insight based on our own experience honing our craft every day.

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