FreeThink: Learning from the 'Big Fish'

FreeThink: a blog published by Maxwell PR

Learning from the 'Big Fish'

A few of us had the opportunity to attend the Portland Advertising Federation's presentation about connecting with your audiences online. It was an engaging and refreshing presentation by Jay Corson, Vice President for Account Services at Big Fish Marketing (Big Fish's clients include A&E, Bravo and Comedy Central, among other large entertainment outlets). Big Fish's approach to online marketing is relevant and progressive, including trade media, online advertising, viral games, online PR and social networking. It was revitalizing to hear Jay bid farewell to the days of pop-ups and bland, obtrusive, misplaced banner ads. We've all seen the changes taking place on our MySpace and Facebook pages: not so long ago MySpace thought I was a 45-year-old man looking for a date; now they seem to have an inkling that I am a younger woman, although they still think I'm looking for a date -- I am not.

Recently brands have started to breathe life into online ads by incorporating social networking, text message technology, gaming and blogs to traditional online media to create campaigns that converse with, relate to and entertain consumers. This new breed of ads live on niche websites, social networking pages and allow thoughtfully targeted customers to become part of online communities, earn deals and give to charities they connect with. These new and improved ads provide action-driven, clearly indicated buttons that don't sweep you off the webpage but keep content in the ad box on the webpage you want to be on.

C'est la vie to the days of irrelevant banner ads and neon pop ups!

-Molly Cooney-Mesker

posted on December 15, 2008

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	This spirited, open forum by Maxwell PR staff members, studio mates and colleagues features people who are, in our opinion, doing the right things to get people talking. You'll see us rave about organizations building communities and rant about those who are missing obvious opportunities. We sprinkle in a little marketing and PR rhetoric from time to time for extra vigor and enthusiasm, and will share observations and insight based on our own experience honing our craft every day.

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