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AMA MAX Awards

Maxwell cleaned up (to put it humbly) at the AMA MAX Awards, taking home more trophies than anyone else. While it was fun to win Best PR Campaign (Travel Oregon/Oregon Bounty), it was especially rewarding to be recognized for our work beyond media relations. In the category for Best Single Medium Advertising - Non-Traditional, our Seed the Day consumer engagement campaign for Dagoba Organic Chocolate was up against Henry V's work with KEEN on the STAND campaign - a project that we've always admired. Competing against other digital media firms, our Kettle Foods Death Valley Chipotle Facebook application was selected Best Single Medium Advertising - Interactive.

Although each campaign is distinctive in its own right, all three reflect important characteristics of Maxwell work. They authentically brought the clients' brands to life in ways that consumers could emotionally connect. They generated strategic results against modest budgets and measurable objectives. And they were for great clients willing to experiment with new ideas.

Apparently this approach doesn't only resonate with consumers; Oregon's AMA judges dug it too!



- Vicky, Sam & Molly

posted on March 02, 2009


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  This spirited, open forum by Maxwell PR staff members, studio mates and colleagues features people who are, in our opinion, doing the right things to get people talking. You'll see us rave about organizations building communities and rant about those who are missing obvious opportunities. We sprinkle in a little marketing and PR rhetoric from time to time for extra vigor and enthusiasm, and will share observations and insight based on our own experience honing our craft every day.  
 

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