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posted on December 09, 2005


Tis the Season!

Thank you to everyone who joined us for the Maxwell PR holiday party last night. A good time was had by all, as evidenced by the following photos taken in our makeshift high school prom-flashback photo booth. The photos are linked to an online photo album – password: maxwell - where you can browse photos of the festivities and purchase them for yourself if you want documentation of the holiday antics.
But please note: Blackmail is strictly prohibited. This is all in fun.
The annual Maxwell PR holiday party is the perfect way to connect with clients, colleagues and friends. We hope you all had a memorable time making new connections and rekindling old ones.
See you all next year!






posted on December 08, 2005


Parting Ways is Not Always Sweet Sorrow

We just parted ways with a client. It was a disappointing experience. While there are two sides to every story, our side is that not everyone is ready to invest in PR. And we're not talking about money. We're talking about time. Yes, when you hire an agency, you aren't clearing your plate. It actually can be more work.

More work? But that's why you hire an agency, you're thinking. No. The reasons you hire an agency should include: 1) helping identify what's news (because often you've been drinking the company kool-aid), 2) telling your story in a way that resonates with key audiences, 3) linking all of your marketing efforts to support your business objectives and 4) benefiting from the creative brain trust of a group of experienced professionals.

We can't create news. We need your help. We need to know about new products, new business initiatives, interesting anecdotes. We're going to ask you questions. We're going to ask for interviews with key executives. We'll want access to your consumer research. The more you tell us the better. A well informed PR team generates results. Otherwise, it's just garbage in, garbage out.

We wish our recently departed client the greatest success, and have a lot of respect for the brand. It's tough not to be out there helping drive sales, but we couldn't do it alone. Our most successful, and longest running relationships are those where we're true partners with a shared mission and equal commitment to the program. Just look at the kind of results Maxwell PR can generate when we work side by side with our clients.
--Jennifer Maxwell Muir

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  This spirited, open forum by Maxwell PR staff members, studio mates and colleagues features people who are, in our opinion, doing the right things to get people talking. You'll see us rave about organizations building communities and rant about those who are missing obvious opportunities. We sprinkle in a little marketing and PR rhetoric from time to time for extra vigor and enthusiasm, and will share observations and insight based on our own experience honing our craft every day.  
 

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