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Stop and Smell the Rosey's

Last week Jen Scott and I hit up the Portland Advertsting Federation's Rosey Awards at the Newmark Theater. There was a lot of fun to be had between reconnecting with old colleagues, former classmates and current friends -- not to mention sweet sippy cups for us to haul our free drink(s) around with!

Maxwell didn't enter any awards ourselves, but we certainly couldn't help but be impressed by all the fantastic creative work that goes on around town. Big winners that night included Borders Perrin Norrander, Leopold Ketel and Nemo Design, among many other worthy agencies.

Other highlights included the length of show (one hour -- pretty dang good in the world of award shows!), genuinely funny announcers (check out this clip in particular) and, seriously, the comraderie among the audience members -- everyone seemed to be rooting for everyone.

Hopefully we'll see everyone again for the next "Showdown in Stumptown."

-Christina Stewart



Oregon and "Twilight" -- A Match Made in (Tax Rebate) Heaven

I admit it -- I've started reading "Twilight." Yes, that same "Twilight" you're seeing everywhere you turn; bookstores, websites and, most recently, the movie theater.

Set to release this Friday in the U.S., "Twilight" centers around high school, first loves and, naturally, vampires. I won't ruin the plot for you (mainly because I've only read half the first book so far), but like any hald-decent teen creation, drama ensues. And not just your run-of-the-mill "OMG, we're wearing the same prom dress!" drama, we're talking bonified restless eternal soul-type drama.

Suffice to say, it's a nice guilty pleasure with an added bonus -- it was filmed right here in Oregon. Although set in Forks, Wash., due to Washington taxes and Oregon's tax rebates, our fair state won the Pacific Northwest bidding war. According to the Statesman Journal, "Twilight" spent over $20 million here in Oregon, and if this film's a hit, you can bet three more will follow (there are four books in author Stephanie Meyer's saga).

Entrepreneurial Oregonians throughtout the state have already started to cash in on "the next 'Harry Potter.'" A "Movie Sneak Preview Trip" started Monday, Nov. 17 and will run through tomorrow in the Portland area, with visits to the Columbia River Gorge, St. Helens and other locations planned. How much does it cost to get your hands on this Cullen-loving trip? Well they range from $699 to $949 each for privileges such as a talk by the film scout for "Twilight" and a preview of the movie Tuesday. As of Monday, 15 people were signed up. "Passion for Fashion and Prom" is another event scheduled to take place next August at the View Point Inn in Corbett.

Now I don't know how I'd feel about all this if was a St. Helens resident who suddenly had my small town descended upon by throngs of sharp teeth-loving teens. But I do know that these interactive tours are a fun (and lucrative) way to ramp up tourism in certain areas. The "Harry Potter" franchise has brought millions of pounds to UK tourism, and revitalized cities once thought almost-dead.

Now I'm not saying a vampire or two could compare to all that, but hey, if a wizard can do it, who's to say they can't?

-Christina Stewart



Organic, Straight Up

According to a story in Treehugger, GustOrganic (an all-organic restaurant in New York) is now home to the world's first all-organic bar. The bar uses only organic spirits, beer and wine, which has earned it the honor of being the first bar certified organic by the USDA. GustOrganic also boasts a wind turbine on the roof and the menus are made from 100-percent recycled paper and printed with soy ink.

While New York might be a bit too far to travel for our next happy hour, Oregon is home to plenty of organic beverages to order up during your next outing. Order up an Elemental Vodka from Highball Distillery here in Portland, or mix a drink with Organic Nation vodka or gin from Cascade Peak Spirits in Ashland. If beer is more your speed, sip an organic IPA at Hopworks Urban Brewery in Portland or Double Mountain Brewery in Hood River.

Cheers!

-Laura Herbert



They're Lining Up for The Nines

After seeing it at night and now by day, I'm weighing in with a review on Portland's newest, swankiest hotel, The Nines.

Many say the opening party was the social event of the year -- people were literally lined up around the block to get in! Not too many complained however, as we were pampered by the staff who served us hot apple cider, lest we be chilled in the evening air. Entertained by Storm Large and Pink Martini, fed delicious morsels from the Urban Farmer restaurant and surrounded by unique art, I say it was a spectacular soiree the likes of which Portland has not seen for some time.

However, amidst all this luxury, I was struck by the blandness of the vanilla atrium; at first I wondered if I'd wandered into a Grand Hyatt or Embassy Suites hotel by mistake. And while the restaurant cures its own local meats and the hotel emphasizes its sustainability, I was surprised the party featured cheeses from Vermont (when there are many artisan cheeseries nearby) and a tequila bar (when there are 20 Oregon craft spirits from which to choose), so I don't think The Nines has completely embraced the notion of buying local.

That said, we're happy that the old Meier & Frank building has been preserved and that a first-rate tourist destination was created in the space. And I can't wait to have a dinner in the restaurant's private dining area surrounded by preserves.

-Vicky Hastings



Hey, Genius

Laura: Hey Erica, that Portland Advertising Federation lunch today with the Wexley School for Girls was pretty cool. What did you think of it?

Erica: The pudding? It was good.

L: No, I meant the presentation. Although, yes. The pudding from the fine chefs at The Nines' Urban Farmer was pretty much the best thing ever.

E: Right, ok. Well, I kind of had high hopes for this afternoon because I know that Wexley is doing totally wacked out, super creative work and I just wanted to get totally fired up and inspired... it was about 80 percent of what I expected.

One of the best parts was just seeing pictures of their space up in Seattle... the all-white modern/Victorian/fancy/swank conference room versus the full on mini-golf course with a giant wood carved bear where the creative crew sits... perfect juxtaposition. It was exactly what I imagined an "office" would look like where videos like "The Love Cat Meets Space Llama" are hatched. What'd you think?

L: I agree completely. The work itself was awesome, but for a seminar entitled "What Drives Inspiration," I was hoping to hear more about their process. It was validating though to see an accomplished, creative firm like Wexley talk about ideas similar to ones the Maxwell team has come up with for our clients. It proved to me that even though we don't have a talking statue at our front door, we're a pretty creative bunch.

E: Yeah, maybe that's part of it... they definitely do some things we don't, like make commercials... but in all I was kind of having the "dude, we have ideas like that" feeling too.

BUT! How inadequate did it make you feel when he talked about the Microsoft "Hey, Genius" recruiting campaign where they full-on courted top students at top universities?! I was like, nobody ever stood outside my classroom wearing a sandwich board begging me to hop a flight to Seattle for a job interview... maybe that's because I was IN Seattle? Mm-hmm.

Yeah, probably had nothing to do with the fact that I don't even know where the UW Computer Science building is. Did anybody ever invite you into the JOBcuzzi?!? You're a genius.

L: Umm, obviously! I totally got invited to the JOBcuzzi all the time -- pretty much every day before I graduated. Regardless, I thought Wexley seemed like a cool agency with a similar affinity for creativity. Plus, their mission is to laugh every day. I think everyone could benefit from that.

E: Ah ha ha ha ha ha. Yes.

-Laura Herbert & Erica Erland



From "Late Night" to "Tonight" -- will Conan Maintain?

I am a huge Conan O'Brien fan. So much so, in fact, that on my last trip to NYC I forgoed the shopping and obligatory sight-seeing and stood in line at 6 a.m. to score myself a seat for his taping later that afternoon -- it was awesome to attend, and an even awesomer (is that a word?) story to tell when I returned back to Portland.

I just hope that soon (like we're talking early next year) we don't see a big change to his show as he makes his transition to the coveted "Tonight Show" 11:30 p.m. time slot. His new audience will be a very different crowd, and while NBC is hoping that Conan will bring a large portion of his main audience (18-49-year-olds) to the new time, I worry that in an effort to retain the older generation of viewers they will make him more, well, Leno-esque. A middle man if you will, someone who caters to both sides of the fence. This is not Conan -- to me he is quirky, creative and polarizing. You either love him or you hate him, and young people seem to love him, older people... not so much. My 58-year-old father dislikes him, always referring to Conan as "nervous" and "weird." And he is a prime example of that audience member that is going to either shift to Lettermen or start turning off their sets at 11:29 p.m. each evening unless the network changes some things around. What will NBC do?

I guess come February 2009 we'll find out -- will Triumph the Insult Comic Dog win out, or will we suddenly see "Headlines" every Monday evening on Conan's show? Now, that's enough to make a 18-49-year-old a little nervous myself.

-Christina Stewart



  This spirited, open forum by Maxwell PR staff members, studio mates and colleagues features people who are, in our opinion, doing the right things to get people talking. You'll see us rave about organizations building communities and rant about those who are missing obvious opportunities. We sprinkle in a little marketing and PR rhetoric from time to time for extra vigor and enthusiasm, and will share observations and insight based on our own experience honing our craft every day.  
 

 

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