FreeThink: a blog published by Maxwell PR
Maxwell PR 1600 SE Bybee Blvd., Suite 202 Portland, Oregon 97202

Planning PayWi's Debut

I love watching the competitive dynamics of our clients when they interact with their peers at the national level, whether that's at a trade show, in editorial coverage or at an invitation-only venue. Recently we had the privilege of taking a client to its debutante ball, in this case the DEMO Conference, considered by the digerati to be the Sundance Film Festival of the technology industry.


PayWi had asked us how to create visibility for them at the early stage of product development. After considering the options, we introduced PayWi to Chris Shipley, executive producer of the DEMO Conference and a long time friend. She was sufficiently impressed with PayWi's wireless payment platform for conducting consumer financial transactions that she immediately offered the company an invitation to announce its service at the conference. After much discussion and rehearsal, PayWi boiled its pitch down to the requisite six minutes and unveiled its solution at this very competitive debutante ball.

As a senior PR counselor, it's always fun to see how companies in a similar market space respond to each other. After watching PayWi's demo, one of the security experts said that this method was the safest way to go. PayWi's approach was validated as best of the pack!

In our business, we talk to a lot of prospective clients with new products, innovative services and big ideas. The best ones always stand out because they offer something that makes life easier, faster, tastier or more interesting. That's why we thought from the start that PayWi might be on to something with its convenient, secure method of buying things and paying bills using only a cell phone. And if the positive response at the DEMO Conference is any indication, PayWi just might be about to change the world!

- Vicky

posted on February 20, 2006
  This spirited, open forum by Maxwell PR staff members, studio mates and colleagues features people who are, in our opinion, doing the right things to get people talking. You'll see us rave about organizations building communities and rant about those who are missing obvious opportunities. We sprinkle in a little marketing and PR rhetoric from time to time for extra vigor and enthusiasm, and will share observations and insight based on our own experience honing our craft every day.  
 

Contributors

 
Articles
Recent Posts
Worth reading: