FreeThink: a blog published by Maxwell PR
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Bun in the Oven

I've been following the Kashi ad campaign and consumer marketing effort for some time now and have to say I'm a big fan. They've really nailed the personality of the brand and engage with consumers in such a fun way. So I'm pretty stoked that we landed their advertising agency, Amazon Advertising, to speak at our second annual Kitchen Conference.

Our marketing summit is now in its second year and it's interesting to see how it's grown up. I'm so happy with all of the speakers who've come on board. We've got the CEO of Nau, a sustainable sportswear company that's creating all sorts of industry buzz for their approach. The founder of Rumblefish, a really interesting guy, is going to share his thoughts on sonic branding, a new term for aligning music with your brand. The CEO of Annie's Naturals is on board to talk about staying true to your values despite growth. Laurie Demeritt, the favorite from last year, is back from The Hartman Group to share her latest research. And the list goes on. Burt's Bees, Ben McConnell the author of Citizen Marketers, the marketing director for Organic Valley, marketing to women experts and more. We're still finalizing a few more sessions too.

Our goal with the conference is pretty simple. Let's bring together a bunch of smart people and get them talking, sharing and freeing their brains from the day-to-day stuff to really help their brands stand out. There's so much green washing going on out there. We want to help the good guys win.

We love new ideas and fresh perspective. We want to think big. We hope others do to. But, we realize it's not a cheap event either. So for friends and family, we're offering a promo code for a $50 discount, FRIEND (all caps). We wish we could put it on for free, but it's actually pretty costly. Maxwell ends up subsidizing a lot of it, but we do it because the exchange of ideas is so rich. I can't wait to meet everyone there.

posted on March 22, 2007
  This spirited, open forum by Maxwell PR staff members, studio mates and colleagues features people who are, in our opinion, doing the right things to get people talking. You'll see us rave about organizations building communities and rant about those who are missing obvious opportunities. We sprinkle in a little marketing and PR rhetoric from time to time for extra vigor and enthusiasm, and will share observations and insight based on our own experience honing our craft every day.  
 

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