FreeThink: a blog published by Maxwell PR
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The Strib's Plans to Strip Down


I'm confused. I'm reading today that the Minneapolis Star Tribune is the latest newspaper planning to drop the AP. In two years they will no longer include any Associated Press news on their pages. The Strib is the latest to do this as a cost-cutting measure. At the same time, papers across the country are laying off news staff right and left. How are the newspapers planning on filling up their pages over the next couple of years? No reporters = no reporting, right? Do the publishers have a trick up their collective sleeve? Has Google finally created the robot reporter app every PR person dreams of? Or is all the hype actually true? Is the death of the newspaper upon us?

-Jen Scott



Jennifer Maxwell-Muir Published in Ad Age!

Last week, Jennifer Maxwell-Muir, the humble founder of our agency was featured in the CMO Strategy section of Advertising Age online with her column "How To Avoid Eco-Fatigue." Her topic of choice was avoiding jumping on the "green" bandwagon, and how to make real differences that customers can-and will-appreciate. The story was picked up by all sorts of outlets and every day we've been receiving calls from people that just read it. Just goes to show that people are still interested in becoming (and staying) eco-friendly, and are eager to explore how best they can adopt it.

You can read the full article (since Ad Age charges you--boo!) in the July issue of our Talk newsletter or download your own copy here.

-Christina Stewart



Love at First Read


For literary lovers and romantics everywhere, Penguin publishers in the UK created a Web site where "book lovers meet," pairing an unexpected combination -- novels and nights out. And it works. In a smart move, they've partnered with the experts at Match.com to power the site, creating a robust destination for the literary minded. Sometimes the unexpected pairings are the most powerful -- and more logical than you think. That's certainly our approach in creating Seed the Day, an initiative from Dagoba Organic Chocolate to nurture urban gardening.

-Jen Maxwell-Muir

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  This spirited, open forum by Maxwell PR staff members, studio mates and colleagues features people who are, in our opinion, doing the right things to get people talking. You'll see us rave about organizations building communities and rant about those who are missing obvious opportunities. We sprinkle in a little marketing and PR rhetoric from time to time for extra vigor and enthusiasm, and will share observations and insight based on our own experience honing our craft every day.  
 

 

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