Carlo Rossi Rocks Our World

Jen: I think the campaign itself is pretty interesting. Making furniture out of empty wine jugs? Heck yes, let's do it! At the Capitol Hill Block Party, it was the first time we got to see the entire collection set up together at the Jug Simple Lounge. I was most surprised that people had no reservations about touching or sitting on the pieces. Even though they were made our of wine jugs, they were all sturdy enough to actually use. And we had a lot of people come through the Lounge!

Laura: Seeing the Jug Simple logo in neon was really cool, too. I loved how we used the iconic form of the jug to embody the spirit of the campaign.

Jen: So simple. But my favorite part was how much fun we got to have seeing consumers interact with the brand. We even did a bit of interacting ourselves.

Laura: Yeah, that was fun! By the end of the evening we were sitting on the Cabernet Couch with four other people!

Jen: It was a very successful launch event , and we've also had some great media coverage of the campaign. Check it out!

http://grist.org/etc/gristlist/2006/07/14/?source=weekly
http://www.makezine.com/blog/archive/2006/07/jugsimple_things_made_from_win.html
http://seattlepi.nwsource.com/visualart/278909_jugfurniture27.html
http://www.usatoday.com/life/lifestyle/2006-08-03-sips_x.htm

posted on August 14, 2006